Today RTÉ television has announced their drastically changed schedule for Autumn and Winter 2011. This is the first official press release issued since the government body received a three billion Euro cash injection from ‘Young Spunk’; a conglomerate of advertising companies based in the UK and Ireland. Avion Sexton from ‘Young Spunk’ spoke to us about the changes to the National Broadcaster’s altered programming;
‘Here at Young Spunk, brand is everything, and we just hope that we’ve raised RTÉ’s update status from “NOT” to “Super Hot”’. Avion, an executive for the organization with a Masters in Marketing and over 2 billion followers on popular micro-blogging site Twitter, has worked side by side with the ‘fab’ people at RTÉ to increase viewership on a national level as well as to create products they can sell abroad.
The changes administered with the support of Young Spunk’s advisers will see Love/Hate now being accompanied by an online webisode series Like/Dislike, which features the trendy younger member of the gang and their adventures in school, in an attempt to get the Hollyoaks market interested in Gangland Murders.
A host of familiar characters will return when spin-off of The Clinic, Itchy Doctors, will begin filming in the coming weeks. Vamped up and raunchy, this will be scheduled much later in the evening than its predecessor and takes place in a sexy STD testing center.
Thanks to Young Spunk’s affiliations with Sony, all documentaries and factual programmes screened on the two channels will have their original scores replaced by Florence and the Machine Songs, giving them a more emotional/contemporary feel.
Unfortunately Ryan Tubridy is no longer going to be presenting the flagship show, The Late late due to … previous commitments. However RTÉ has announced that not only will handsome presenter Craig Doyle fill that vacancy but also the show’s set is currently being redesigned by popular surfing brand Quicksilver.
Young Spunk and Republic of Telly producers are currently working out a deal with Justin Bieber and his joining to the comedy group The Rubberbandits. Not to be left behind, the presenters of The View will be re-styled with a hip new look and the show will be recorded live in sexy Dublin venue, Krystal.
Fade Street will remain EXCATLY the same and has been given the two thumbs up by Young Spunk and their teen orientated branding. Also on the subject, A family of attractive teenage vampires are set to move into the familiar streets of Fair City.
Following the success of Raw, spin off series, Red-Raw, has gone into pre-production, and features a branch of the popular restaurant opening in Cork City.
This bold new line-up is aimed at attracting viewers from the 15–30 age group, and, according to Avion, is the first step in a much bigger plan; ‘The overall goal is to phase out the “older” viewer altogether, and create a third channel for them; RTÉ Vintage’
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